| Speaker Description: |
Mike, a commercial ethnographer, spends time with consumers where they live, work, play and shop. He will talk about the importance of exploring the full context of customers’ lives: when their emotions, behaviors and decision-making processes are deeply understood, a brand can more effectively resonate on a human level.
He has conducted ethnographic research for many brands including Nike, Coca-Cola, Goodyear, MediaVest and Salisbury Bank & Trust Company. |