Event Details - February Meeting

Location: Aqua Turf Wagon Room
Plantsville, CT
Cocktails: 5:30 PM
Meeting: 6:30 PM
Speaker: Michael Sweeney
Speaker Description: Mike, a commercial ethnographer, spends time with consumers where they live, work, play and shop. He will talk about the importance of exploring the full context of customers’ lives: when their emotions, behaviors and decision-making processes are deeply understood, a brand can more effectively resonate on a human level. He has conducted ethnographic research for many brands including Nike, Coca-Cola, Goodyear, MediaVest and Salisbury Bank & Trust Company.
Topic: Marketing: Ethnographic research to enhance brand identity.
Dinner: 7:15 PM
Beef: Prime Rib
Chicken: Chicken Florentine
Seafood: Scrod Mediterranean
Vegetarian: Vegetarian Eggplant Parmigiana

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